This show is fantastic. I cannot even begin to describe how great it is.
You snooze, you lose, Mad Men.
This is amazing and pretty genius on the part of HBO’s marketing people. Though it must have been a logistical nightmare to set up and incredibly expensive. Details!
Starting on Saturday, September 3rd an authentic vintage 1920’s train will run on the express 2/3 track in Manhattan throughout September (specifically, from 12 to 6 p.m. on Saturdays and Sundays). Originally operated by the Interborough Rapid Transit (IRT) system, the train began service back in 1917 and will once again be operational. Customers who have the opportunity to ride the vintage train will be transported back in time to the Prohibition era with authentic details such as rattan seats, ceiling fans and drop sash windows, as well as a custom branded interior featuring Boardwalk Empire-inspired period artwork.
This is the most spectacular advertising campaign I have ever seen. It’s genius.
Source: gothamist.com

